Upward Plus: The 2024 Battle Begins
The essential guide to the 2024 Republican primary race


The 2024 Battle Begins
Meet the Contenders in the 2024 Republican Primary Race: The Essential Upward+ Guide
Eight candidates from the Republican Party have formally launched their presidential campaigns, and it's anticipated that this number could rise to almost fifteen by the end of the summer. Every candidate has carved a unique roadmap to the White House, each employing distinct strategies for their victory.
Our Upward+ coverage offers a comprehensive look at each candidate, delving into their respective poll standings, personal backgrounds, campaign stances, and their "battle lines." The latter refers to how they intend to set themselves apart from other presidential hopefuls.
Who's Running

Age: 76
Home State: New York
Known For: Former President of the United States (2017—2021)
Poll Watch: Hovering around 50.4% nationally
Campaign Overview: In November last year, former President Trump embarked on his re-election campaign early to secure an advantageous position in what was anticipated to become a congested group of candidates. The campaign gained momentum after Trump's indictment and arraignment in March, a development many conservatives perceived as politically inspired.
Trump's re-election effort has accumulated numerous endorsements from both early primary states and current elected officials. His campaign advertisements highlight his achievements during his presidency, including the appointment of pro-life Supreme Court justices, implementing tax cuts, confronting China, and avoiding U.S. involvement in never-ending wars.
Battle Lines: Former President Trump views Florida Governor Ron DeSantis as his main competitor for the GOP nomination. He has even gone to the extent of commending other primary race participants, such as Nikki Haley and Tim Scott, hoping their candidacy might fragment the voter base. Trump has deployed an extensive network of internet influencers, launched a series of campaign ads, and posted on Truth Social, actions that have seemingly contributed to a decline in Ron DeSantis' polling figures.

Age: 44
Home State: Florida
Known For: Governor of Florida (2018—Present)
Poll Watch: Hovering around 20.7% nationally
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